Marketing & Mimosas

Category: Campaign Strategy & Creative Production Coordination| Brand Presence & Evolution

Project Overview

We served as the Content Lead and Creative Director for a campaign experience centered around connection, visibility, and brand elevation.

We led the overall campaign strategy, visual storytelling, and brand presence direction to create a cohesive experience that felt vibrant and elevated.

Our Role

Content Lead, Creative Director & Brand Presence Strategist

Key Contributions

• Content strategy & campaign planning

• Creative direction & visual storytelling

• Campaign theme development

• Brand storytelling

• Model outreach & casting

• Outfit curation & styling direction

• Brand presence recommendations

• On-site content planning

Concept

We developed a campaign centered around the idea of “finding your business besties,” highlighting the power of genuine connection and the opportunities that happen when aligned women come together.

Outcome

We created a cohesive campaign experience that aligned content, storytelling, and brand presence while increasing visibility and fostering authentic community building.

As part of the experience, we also led Brand Presence & Evolution by curating all wardrobe selections to ensure every visual element aligned with the campaign theme, brand identity, and overall attendee experience.